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Public Bank

PB SmartAd Raya

Creative Direction | Social Media | Performance Media

Goals

Increase brand awareness during Aidilfitri festive season (Hari Raya 2023).

Insights

”Perayaan Bersama, Penuh Indah Bermakna”  reflects the essence of unity and joy Malaysians share when celebrating Hari Raya. The  primary goal for this campaign is  to highlight the incredible impact of generosity – made easy using Public Bank products and services.

Approach &
Solutions

Produced a series of 30 secs Smart Ads video content to be shared across all platforms.

Data of

Numbers & Figures

PB 5
PB 2
PB 4
PB 3
PB 1
0
engagements
0
impressions
0
clicks to website
0
released year

Results

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Get in

Touch
Touch

They said long copy was dead. Now, they’re saying that AI will be taking over the jobs of human designers, copywriters, marketers and so on and so forth. In the ever expanding world of communication, you need to get your act together when it comes to Brand Marketing, Public Relations, Social Media Marketing, Digital Marketing, Design, e-Commerce, Creative Advertising, Video Production, Motion Graphics, Events and Activations (iykyk) – well, we’re the right agency for you. Don’t believe us meh? Well we’re performance driven so you can check it out here. In fact, we’ve been awarded with a couple of shiny metal things like the Marketing Excellence Awards 2022 (Excellence in Public Sector / Non-Profit Marketing) and the MARKies Awards 2023 (Most Effective Use – Government Sector/ Non-Profit Marketing) which you can see here, if you want. Not impressed? Well the woke generation is really hard to impress… but if you’re still reading then maybe you are looking for something. Just like Neo following the white rabbit in the Matrix. Scary right? Truth be told, we all like to do things a bit differently. And that’s ok. Just as long as we can communicate better, and sending a message across because after all the message is the medium. If you wondered who wrote this crap, give us a call. We’re more than happy to enlighten you with some funny stories over teh tarik :)

P/s: For the record, we’re bringing long copy back. Just for the sake of it (cause only humans can).

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