Haval Wins On Digital & The Heart Of Consumers Through Viral Campaign

Haval Wins on Digital & the Heart of Consumers through Viral Campaign

About The Project

To create buzz around its latest launch, Haval targeted mass audience from 25-45, ranging from fresh graduates to housewives. With a digital-first approach anchored by Facebook and Google, the campaign drove awareness for Haval M4 Elite and drove more than 20k unique users to the website.

Goals

  • Create awareness about Haval M4 Elite launch
  • Promote brand’s 7-year warranty key USP
  • Drive test drive signup conversion

Strategy

  • Leverage on trending #JadilahSepertiRashid meme, Malaysia’s version of the famous #BeLikeBill meme
  • Showcase snapshots of Rashid and Haval M4 Elite partnered throughout Rashid’s 7 years’’ life key moments
  • Promote campaign across Facebook, Instagram, YouTube, Google Search and Google Display Network to reach mass audience

Results

  • Video post on Facebook went viral and reached 2.3 million, 877k video views and 38k reactions, comments and shares
  • 300k video views on YouTube
  • Increase of Facebook fans by 17% organically
  • Drove 449 test drive submissions

See the video

Watch the #JadilahSepertiRashid viral campaign produced in association with Cinemalaya for Haval M4 Elite.

Watch Video
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