Investment & ROI | Strategy & Planning | Performance Media
Market Insights
Context & Insights
Challenges & Gaps
A significant 72% of HR leaders are currently grappling with challenges in talent acquisition, highlighting a pressing issue in the recruitment landscape.
Future Trends
A significant 88% of companies believe that artificial intelligence is playing a crucial role in improving their HR processes. This enhancement is transforming how organizations manage their workforce.
Opportunity in SEA
Malaysia and SEA’s HR landscape is still largely manual. The awareness of AI-powered assessment tools is growing—but underutilized.
Early Adopters Success
Early adopters of predictive hiring tools (like Unilever and DBS) have cut hiring time by 50% and increased new hire success by 20%
Conversion - Driven Approach The Strategy
Phase 1
Filter (Traffic & Engagement
for assessment tools)
Phase 2
Re-targeting (Remarket to
visitors/engagers)
Phase 3
Lookalike (Build audience based on
recent customers)
3 Phases of
SEM Rollout
Phase 1
Kickstart SEM with Existing Website. Proof-of-concept using current assets to validate demand and gather performance benchmarks within the first month.
Phase 2
Optimise SEM with New Landing Pages. Deploy refined messaging and improved UX through new landing pages to boost conversion rates and reduce cost-per-acquisition.
Phase 3
Scale SEM to New Market Segments. Expand reach by targeting new audiences while continuing SEM efforts — testing market fit with tailored landing pages.
Investment & ROI
What We Delivered
Goal
Impressions on Google
0
Clicks on Google
0
Estimated Leads
0
RM166
Cost Per Lead
Actual
Impressions on Google
0
Clicks on Google
0
Estimated Leads
0
RM125
Cost Per Lead
Case Studies & Past Works
The Proof
Circles.Life
Result (Singapore):
Paid Gross Additions increased by 161%, Cost Per GA decreased by 64%.
Setia Warisan Tropika
Result:
Achieved 1.4K leads and 49 estimated sales conversions in a month.
Fintonia Group
Result:
Developed a CRM system and digital foundations for a crypto fund manager.