Pulsifi 2025

Performance Marketing

Investment & ROI | Strategy & Planning | Performance Media

Market Insights

Context & Insights

Challenges & Gaps

A significant 72% of HR leaders are currently grappling with challenges in talent acquisition, highlighting a pressing issue in the recruitment landscape.

Future Trends

A significant 88% of companies believe that artificial intelligence is playing a crucial role in improving their HR processes. This enhancement is transforming how organizations manage their workforce.

Opportunity in SEA

Malaysia and SEA’s HR landscape is still largely manual. The awareness of AI-powered assessment tools is growing—but underutilized.

Early Adopters Success

Early adopters of predictive hiring tools (like Unilever and DBS) have cut hiring time by 50% and increased new hire success by 20%

Conversion - Driven Approach
The Strategy

Phase 1

Filter (Traffic & Engagement for assessment tools)

Phase 2

Re-targeting (Remarket to visitors/engagers)

Phase 3

Lookalike (Build audience based on recent customers)

3 Phases of

SEM Rollout

Phase 1

Kickstart SEM with Existing Website.
Proof-of-concept using current assets to validate demand and gather performance benchmarks within the first month.

Phase 2

Optimise SEM with New Landing Pages.
Deploy refined messaging and improved UX through new landing pages to boost conversion rates and reduce cost-per-acquisition.

Phase 3

Scale SEM to New Market Segments.
Expand reach by targeting new audiences while continuing SEM efforts — testing market fit with tailored landing pages.

Investment & ROI

What We Delivered

Goal

Impressions on Google
0
Clicks on Google
0
Estimated Leads
0

RM166

Cost Per Lead

Actual

Impressions on Google
0
Clicks on Google
0
Estimated Leads
0

RM125

Cost Per Lead

Case Studies & Past Works

The Proof

Circles.Life

Result (Singapore): Paid Gross Additions increased by 161%, Cost Per GA decreased by 64%.

Setia Warisan Tropika

Result: Achieved 1.4K leads and 49 estimated sales conversions in a month.

Fintonia Group

Result:  Developed a CRM system and digital foundations for a crypto fund manager.