Nu Skin

Biar Betul

Creative Direction | Social Media | Performance Media

Goals

The campaign aims to introduce Nu Skin’s ageLOC line to Malays in a relatable, funny, and trustworthy way. It drives agent recruitment, reframes Nu Skin as a credible business, and builds brand affinity through humor and education on product benefits.

Insights

The insight for the “Ikhlaskan Jiwa” video is based on the idea that while money is necessary for almost everything in today’s world, there are many things in life that cannot be acquired with money, one of which is sincerity of the soul (keikhlasan jiwa).

Approach &
Solutions

The project’s approach is a heartfelt, emotional narrative that reinforces the video’s core message: demonstrating that keikhlasan jiwa (sincerity of the soul) is rewarded with unexpected blessings, ultimately easing one’s life. This is achieved by featuring three siblings whose acts of kindness are later reciprocated by the people they helped.

Data of
Numbers & Figures

engagements

impressions

clicks to website

released year

Results

Malaysians’ interest in living a healthy lifestyle has increased by 2x and reached an all-year high at the end of the campaign. Bulan Malaysia Sihat Sejahtera achieves a stunning 200% surge in conversations and mentions throughout October 2022.

Nu Skin

Biar Betul

Creative Direction | Social Media | Performance Media

Data of Numbers & Figures

Data of
Numbers & Figures