My Two Point Five

Lembaga Zakat

Creative Direction | Social Media | Performance Media

Goals

To inspire Muslims to make online zakat payments and donate generously to the poor and needy especially during Covid-19 pandemic.

Insights

In 2021, there was an increase of asnaf by 7% from 64,616 to 69,011. However, 50% of eligible Muslims between 25 – 34 years old did not pay their zakat, adding to the uncertainties in terms of zakat payments due to the pandemic, while many people have problems with their livelihood.

Approach &
Solutions

To encourage Muslims to make online zakat payments, we firstly focused on positioning Lembaga Zakat Selangor into a friendly brand by engaging more with target audience on social media. To heighten the engagement and reach, we also worked with Achey to promote a contest.

Data of
Numbers & Figures

engagements

impressions

clicks to website

released year

Results

A total of 8.3M impressions were accumulated with 2.2M post reach. 4072 Zakat Made during the campaign period.

Lembaga Zakat

My Two Point Five

Creative Direction | Social Media | Performance Media

Data of Numbers & Figures

Data of
Numbers & Figures