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Circles.Life Center of Excellence (COE)

Creative Direction | Social Media | Performance Media

Goals

To streamline media buying operations, consolidate them into a performance marketing Center of Excellence. This will allow for efficient management of over $500,000 in monthly media spending across Singapore, Australia, Taiwan, Indonesia, Japan, and Pakistan.

Insights

Each market was handled by a different local agency, each with its own unique campaign management style. Media deliverables would be given higher priority than meeting business key performance indicators by these agencies.
Approach &
Solutions
Mechanikos’ approach with the Build, Operate & Transfer (BOT) was the ideal solution for Circles Life. We built a dedicated performance marketing team tailored to their specific needs, ensuring seamless integration with their existing operations. Our team operated as an extension of Circles Life’s in-house team, providing unparalleled support and expertise in performance marketing. We function as an in-house team, and are responsible for paid channels’ contributions to sales.

Data of
Numbers & Figures

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Results

Our first managed market, Singapore, has recorded 70% higher number of acquisitions compared to before BOT engagement, when it was directly managed by their local agency. Our team has successfully replaced the local agencies in Singapore, Taiwan, Indonesia, and Australia, saving Circles Life’s half million dollars in agency fees per annum. Our agile and adaptable marketing strategies allowed Circles Life to stay ahead of the competition and consistently deliver exceptional results.

Get in

Touch
Touch

They said long copy was dead. Now, they’re saying that AI will be taking over the jobs of human designers, copywriters, marketers and so on and so forth. In the ever expanding world of communication, you need to get your act together when it comes to Brand Marketing, Public Relations, Social Media Marketing, Digital Marketing, Design, e-Commerce, Creative Advertising, Video Production, Motion Graphics, Events and Activations (iykyk) – well, we’re the right agency for you. Don’t believe us meh? Well we’re performance driven so you can check it out here. In fact, we’ve been awarded with a couple of shiny metal things like the Marketing Excellence Awards 2022 (Excellence in Public Sector / Non-Profit Marketing) and the MARKies Awards 2023 (Most Effective Use – Government Sector/ Non-Profit Marketing) which you can see here, if you want. Not impressed? Well the woke generation is really hard to impress… but if you’re still reading then maybe you are looking for something. Just like Neo following the white rabbit in the Matrix. Scary right? Truth be told, we all like to do things a bit differently. And that’s ok. Just as long as we can communicate better, and sending a message across because after all the message is the medium. If you wondered who wrote this crap, give us a call. We’re more than happy to enlighten you with some funny stories over teh tarik :)

P/s: For the record, we’re bringing long copy back. Just for the sake of it (cause only humans can).

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