Circles.Life

Center of Excellence (COE)

Creative Direction | Social Media | Performance Media

Goals

To streamline media buying operations, consolidate them into a performance marketing Center of Excellence. This will allow for efficient management of over $500,000 in monthly media spending across Singapore, Australia, Taiwan, Indonesia, Japan, and Pakistan.

Insights

Each market was handled by a different local agency, each with its own unique campaign management style. Media deliverables would be given higher priority than meeting business key performance indicators by these agencies.
Approach &
Solutions
Mechanikos’ approach with the Build, Operate & Transfer (BOT) was the ideal solution for Circles Life. We built a dedicated performance marketing team tailored to their specific needs, ensuring seamless integration with their existing operations. Our team operated as an extension of Circles Life’s in-house team, providing unparalleled support and expertise in performance marketing. We function as an in-house team, and are responsible for paid channels’ contributions to sales.

Data of
Numbers & Figures

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impressions
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clicks to website
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Results

Our first managed market, Singapore, has recorded 70% higher number of acquisitions compared to before BOT engagement, when it was directly managed by their local agency. Our team has successfully replaced the local agencies in Singapore, Taiwan, Indonesia, and Australia, saving Circles Life’s half million dollars in agency fees per annum. Our agile and adaptable marketing strategies allowed Circles Life to stay ahead of the competition and consistently deliver exceptional results.