Public Bank

Chinese New Year

Creative Direction | Social Media | Performance Media

Goals

With 2023 being the year of the rabbit, we wanted to ensure that Public Bank hops to prosperity with the new year by leveraging digital platforms on selected products & to usher in the year of the Rabbit 2023.

Insights

With a digital society, presence in social media is an important asset to have as they are able to make connections with customers, promote engagement, provide value.
Approach &
Solutions
As such we utilised 1 main video with various supporting videos, this is to ensure that we drive awareness and app downloads while optimizing the traffic and engagement.

Data of
Numbers & Figures

0
engagements
0
impressions
0
clicks to website
0
released year

Results

In this campaign, we went above and beyond the KPIs – app install by 170%, video view by 39%, engagement on Facebook and Instagram by 392%, and traffic on Facebook and Instagram by 408%.