Berjaya Macam Papa

Francais Malaysia

Creative Direction | Social Media | Performance Media

Goals

To drive interest of the public by offering them an irresistible opportunity to seize the role of a franchisee or franchisor.

Insights

Francais Malaysia is a microsite designed to guide your journey whether you’re thinking of starting your own franchise or being a franchisee. It aims to provide information on franchising and they can apply via interest form

Approach &
Solutions

Centered on the famed ‘Berjaya Macam Papa’ tagline, our video series and social content resonate strongly with Malaysians, channeling the success of Megah Holdings. Tailored for distinct audiences – future franchisees, franchisors, and budding business owners – we have amplified brand exposure through engagement and video view ads, while guiding users with traffic and conversion ads to our microsite’s sign up interest form.

Data of
Numbers & Figures

engagements

impressions

clicks to website

released year

Results

The campaign went beyond predicted engagement (60,000) by securing an impressive 62,845 engagements. The campaign’s traffic surpassed expectations by a significant 456%, well beyond projected traffic.

Francais Malaysia