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Ministry of Health (MOH)

ANMS: Bulan Malaysia Sihat Sejahtera

Creative Direction | Social Media | Performance Media

Goals

The main objective of Bulan Malaysia Sihat Sejahtera is to create awareness among Malaysians that leading a healthy and joyful lifestyle is not only easy but also crucial for improving their overall well-being.

Insights

1 in 2 Malaysians are overweight with 1 in 4 being physically inactive. The primary issue is that Malaysians find it tedious and uninteresting to maintain a healthy lifestyle, leading to a lack of motivation.
Approach &
Solutions
Bulan Malaysia Sihat Sejahtera (BMSS) is designed to foster a societal change to a healthier nation. In order to encourage Malaysians to adopt a healthier lifestyle, Bulan Malaysia Sihat Sejahtera had to make living healthy enjoyable and captivating. To ensure the success of this campaign, we had to be on all levels of the marketing funnel to reach as many people as possible.

Data of
Numbers & Figures

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engagements
0
impressions
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clicks to website
0
released year
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Results

Malaysians’ interest in living a healthy lifestyle has increased by 2x and reached an all-year high at the end of the campaign. Bulan Malaysia Sihat Sejahtera achieves a stunning 200% surge in conversations and mentions throughout October 2022.
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To Be or Not To Be

Mechanikos