Goals
SP Setia wants to create awareness and generate leads for their upcoming new property development Setia Warisan Tropika.
Insights
We found out that client employs various approaches to promote their property, but they are not interlinked and were carrying different messaging.
Approach & Solution
We utilized all of the clients marketing channels to create integrated marketing and focused on property USPs as main messaging approach and created event promotion to drive leads.
We created and optimized landing page to capture potential prospects and leads.
3,500,000
impressions
105,000
engagements
38,000
clicks to website
1,400
leads captured
49
sales conversion
The Result
Overall Facebook/Instagram/Google Campaign has over-achieved expected results by focusing on the property unique selling points and events promotion in a month.
The campaign achieved 3.5 million impressions, 105k engagements, 38K clicks to website, 1.4K leads and estimated 49 conversions.