Goals

MATA Eyewear is a new local fashion brand with a big mission to be at par with top brands like RayBan and Oakley – but with a bigger purpose which is to contribute to the visually impaired community.

Insights

Sunglasses industry is cluttered with plenty of well known world famous players but MATA is the first that pledges to share its profits with the visually impaired community.

Approach & Solution

We developed a holistic customer journey across multiple touchpoints including digital, newspaper and TV.

Through digital, we map a customer journey and customize each messaging across every stage of the purchase funnel. We also developed its website and social media pages.

We signed Azmi Saat from Caliph Buskers to become the brand ambassador and produced a series of interview videos of his life journey. We used his image as the anchor of the brand launch campaign.

With BLACKOUT as the flagship model, we did a photo shoot with international models to support the product launch tactical campaign.