Goals
Kuwait Finance House (KFH) wants to promote KFH Libshara-i deposit account product to the mass Malay audience.
Insights
We noticed that the brand had communicated in a formal tone and manner, making their target audience shy away from communicating with the brand.
Approach & Solution
We partnered with Faizal Tahir to produce a video to promote a save and win cash contest. We changed the brand tone to casual and laid back.
We placed the video on Facebook and YouTube, and target the mass Malay audience who are interested in financial products, Faizal Tahir and Islamic banks.
KPI achievement rate
engagement rate
view rate
The Result
Our engagement campaign overachieved its engagement KPI by 4.3 times with an engagement rate of 21.71%.
Not only that, the campaign achieved high view rate at 34.47% compared to the average YouTube ad performance of 20%.