skip to Main Content
Vegetable Takes On Malaysia Day

Vegetable takes on Malaysia Day

We doubled Engagement Rate when Lushious takes on Malaysia Day

Goals

  • Generate talking points with fans while extending Lushious key brand messaging
  • Increase number of engagements on page
  • Increase engagement rate

Approach

  • Create Lushious vegetable art by mapping Malaysia with just vegetable
  • Use state slang on status posting to localize posting by state
  • Boost posting with geo-location

Results

  • Delivered 4.6% CTR compared to 0.7% industry benchmark
  • Doubled CTR compared to average Lushious Facebook posting’s CTR
  • Garnered 57% more clicks than the targeted KPI

Project

Client: Malaysian Agrifood Corporation (MAFC)
Brand: Lushious
Campaign: #EatSafe #EatLushious
Year: 2014
Platform: Facebook

Lushious Facebook Page
Back To Top